Normalkid:Arnold Kim

Valleyway is reporting that Amazon is looking to purchase iLounge.com. iLounge (formerly iPodLounge) is one of (if not the) largest iPod sites out there.

Now to put this in context, Amazon just purchased DPReview.com, a digital photography review site.

Purchasing highly ranked content sites make a lot of sense for a company like Amazon who is primarily an online retailer. Internet consumers typically start at content/review sites before making purchasing decisions.

You have to wonder how this will affect the day-to-day functionality at these sites. However, according to DPReview’s announcement, they will be able to retain their “quality and independence.”

This entry was posted on Wednesday, May 23rd, 2007 at 8:33 pm and is filed under Mac Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.