On Starting a Blog
Based on the news that I was pursuing a career in “blogging”, I naturally got a lot of emails from individuals who asked about how to start in blogging, how to build traffic, and similar plans. I promised them I’d post some thoughts here.
I guess the first thing to note is that describing what I do as “blogging” isn’t entirely accurate — in that it’s not all I do. It’s the accepted term, of course, and one that I adopted because it best describes my business.
The “blog” term has become so broad that it now encompasses a small site like this, but also applies to MacRumors.com. The act of blogging is simply writing a story and posting it to your site. Just by filling in a few blanks and clicking on a few links, you can easily set up your own blog on Wordpress.com.
The trick to being profitable in blogging, of course, is a combination of finding a large enough audience and being able to make money off that audience. Trying to extend your blog into a business will require you to become familiar with ad sales and ad networks. As traffic in your site grows beyond the confines of your current web hosting account, you may have to become familiar with the intricacies of web hosting and dedicated servers.
These problems, though, are good ones to have, because it means you’ve grown large enough that they matter. Most hobby blogs won’t ever have to worry about these issues.
For those of you who are already blogging or have established sites, this advice is not for you. Once you are familiar with the markets, you can make strategic decisions to start a site on whatever topic you want.
For those of you who were inspired by the story about someone who was able to turn their hobby into their career but don’t know where to start, here’s my advice on starting a blog:
Things change over 8 years. I moved apartments/houses four times. I went from medical school, to residency, to fellowship to private practice. I got married. Had a child.
Few things stayed constant during those 8 years, but my interest in the site did. If you choose a topic you don’t really care about, the first time you take a break from it, you may never come back.
2. Pick a topic other people care about. This should be obvious. You need an audience. Seemingly “niche” markets are ok as long as there’s a loyal following. In many ways, I got lucky that Apple has done so well over these past years, but it was no accident I chose a topic so seemingly addictive. Apple rumors were already a phenomenon prior to MacRumors.com
3. Get a domain name. Buy a domain name. Pick a good one. You can get one for $9/year. Your domain name is your brand. It’s ridiculous to not get a name from day one. You can read my previous thoughts about it.
4. Just Start. There are always reasons not to do it. There are always bigger and better plans just on the horizon. But you may never get started if you keep planning.
I think I’ll stop there for now. I’m sorry if it seems like such a basic and obvious list, but I think those are the essentials.
I also don’t think people should be discouraged by my 8 year figure. I’d said before I think many people could and would have made the switch after 3-4 years. Recently some blogs have been able to rise to prominence over the course of only 1 or 2 years. Of course, competition can be tougher these days with the many corporate-backed blogs.
July 27th, 2008 at 5:14 am
I would have guessed another advice: “Pick a design and stick with it, as long as it works it doesn’t have to be flashy.”
July 27th, 2008 at 6:35 am
Your advice to pick a topic you care about is very important. I have been writing on line for a few years and have only recently begun to make money.
It was not until I picked a single topic for my blog that I started seeing money come in. My readers have told me they can tell I am very passionate about my subject and it is one of the reasons they read my travel advice.
Thanks for the advice. I will pass it along.
August 22nd, 2008 at 12:38 pm
Dr. Kim,
Not being a Mac person I had never heard of Macrumors.com until the New York Times story :), but I found your story inspiring. I’m a second-year medical student who already has one blog, has ideas for several others, and would love to eventually be able to make some money from them.
Being on the medical path myself, I’d be really interested to know how you found the time to maintain the site through all those years, especially during residency. I wondered if you would mind posting or sending your thoughts on that subject?
September 2nd, 2008 at 8:40 pm
Dr. Kim
I am a physician and left practice at a young age, now own a medical communications company, and also founded Physician Renaissance Network, a resource (including a blog) for doctors with non-clinical careers and interests. I found your story to be particularly interesting since it is perfectly aligned with these experiences and interests of mine. Congratulations on your succes, and good luck on expanding it in the future. I would like to invite you and other doctors inspired by your story to explore my website (www.prnresource.com) and consider participating in the free networking forum.
Keep up the good work.
Mike McLaughlin, MD
September 8th, 2008 at 8:27 am
If people actually took your advice to heart, they would be successful, but unfortunately most people will read your post and say “Yea, I know all that stuff”. They will continue planning and working on a blog in hopes of making the big score, but when the fast money doesn’t come, they will move on to a “better” idea in hopes of making it rich.
I suffered from the same “greed”, and it wasn’t until I started working on something that I was passionate about, did I realize where I had gone wrong. Instead of “forcing” myself to work on my blog, I now enjoy working on it and hate that I don’t have more time to do so. While I still enjoy making money with my blog, it is no longer my primary motivation.
D. Rich
October 4th, 2008 at 1:34 am
You know, I have a blogging website for application reviews. Of course I have ads on the site, but I really find myself just writing reviews to help other people save money, or help developers by giving them some exposure to their hard-worked on applications. I could probably care less if I made a single cent on my website. Nice little post.
December 18th, 2008 at 6:20 pm
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