Archive for the ‘Mac Web’ Category

Launch of TouchArcade.com

Thursday, May 29th, 2008

I’ve owned an Apple computer since the age of 12 or so. My first Apple was an Apple //c. I later moved on to the Apple //gs, a Mac IIsi, PowerMac 7500 and so on. I’m presently on a Mac Pro Quad Xeon.

During those 20 or so years, one thing has remained pretty constant… Apple has had very little interest in encouraging game development on their platforms. I can’t find any original references, but there’s an underlying belief that Steve Jobs hates games. Whether or not that’s true… that’s how Apple has acted over the years. Even to my then teenage mind, it seemed crazy that Apple would actively discourage such a popular use of their computers.

All that may have changed with the introduction of the iPhone and iPod Touch SDK. At the launch event, Apple invited Electronic Arts and SEGA to demonstrate their latest games running on the iPhone and iPod Touch… could it be that Apple has finally changed their attitude?

It seems so… but even without Apple’s blessing, I believe the iPhone and iPod Touch will become a huge gaming platform. The potential market is just too large and the desire for casual gaming on your mobile phone is just too great. By the end of 2008, Apple expects to have seeded at least 10 million iPhones to the world.

Everyone finds themselves in situations where they are just killing time and all they have is their mobile phone. Text messaging, browsing the web, and playing the latest iPhone game are the activities that people will increasingly turn to.

Based on this belief, Blake Patterson and I have launched a new site catering to those interested in gaming on the iPhone and iPod Touch.

Touch Arcade: iPod and iPhone Games

We’ve been filling out content and formatting over the past few weeks. News stories will obviously pick up after the official launch of the iPhone SDK in June, so we have just been ramping it up in the meanwhile. I can’t be certain what the future holds, but I believe this site addresses a very loyal and expanding topic of interest.

Digitimes… Now An Accurate Source of Apple Information

Friday, February 29th, 2008

Last year, I wrote an article about how Digitime’s accuracy with relation to Apple-related rumors had been very poor. It based on their historic results at the time. Things have changed considerably, however, and I try to give credit where credit is due.

Over the past year, Digitime’s accuracy has been remarkably good with respect to Apple related rumors, and I now pay close attention to their reports. All the following reports turned out to be true:

Leopard Delayed
LED Apple Notebooks
Wifi/Flash iPod
13.3″ Screens for upcoming Apple Laptop (ended up being the Air)
September iPods

So, good job Digitimes…

I Wish Articles Would Make Sense

Thursday, February 21st, 2008

As MacRumors editor, I read a lot of random articles…. and one of the most frustrating things is finding what sounds like a good relevant article… which at first glance seems fine, in the end, doesn’t quite make sense.

Here’s one I found yesterday:

Why Apple’s secretive approach is so effective – some researchers studied the effects of pre-announcing and not pre-announcing products and how that affected consumer spending.

It’s this pre-release hype makes people much more careful about what they buy. If you tell them that something is coming at some point in the future, they will evaluate everything that’s out there very carefully. But if you just drop something into their laps, all they’ll think about is the brand. And if they like that, ker-ching!

To sum up:

Pre-release announcement = more cautious buying habits
Immediate release = impulse buying

The article presumes that Apple takes advantage of this psychological tendency. The problem lies in the exact definition of “immediate release”. The research article isn’t published yet, so we have to rely on a press release.

If you define “immediate release” as actually available in stores (to see and touch), then Apple’s brand new products rarely fall in this category. Apple TV, Apple TV 2.0, iPhone, MacBook Air all had week to month lead times before they were available. The iPhone, itself, was 6 months from release, and no pre-orders were possible.

So how does this help prove the author’s point? I don’t think it does at all.

Now if you redefine “immediate release” to “can preorder immediately”, then an argument can be made for the MacBook Air. Apple announced the Air, and you could impulsively buy it, without doing research. Ok sure…

But what about Apple TV? The original one (codenamed iTV) was pre-announced months in advance, even before it adopted the “Apple TV” name. So, this would argue that Apple suffered (not benefited) from this pre-announce strategy.

What about the iPhone? Apple pre-announced the iPhone on January 9, 2007. No pre-orders were available and it wasn’t available until June 2007.

It was a nice theory, with some actual research to back it up, but in the end Apple’s “secretive approach” seems to have no correlation with this research.

The Special Hell of Site Redesign

Wednesday, December 12th, 2007

When you have an established site, one of the most tumultuous events that can happen is a major site redesign. No matter what the changes are, no matter what the improvements are, there is always a very vocal group of people who simply hate it.

Now, to be fair to those users, changing the look and feel of a site that they’ve grown accustomed to is certainly a disorienting experience.

Macworld is about to undergo a major site redesign and has already seen a bit of criticism based on the beta site. The other scary part of their move is a change in forum software from UBB.threads to Jive. I suspect the outcry from that move alone could drown out any criticisms of their site design. Hopefully, they’ve spent time to make the forums “feel” the same as it did under UBB.threads. Good luck!

The fear of a site-redesign has what kept MacRumors in its current form for the past 4 years. But lately I’ve decided that its time to look into a site redesign and we’re starting to look for the right designer to do it.